As we’ve already seen today,
affiliate marketing is a relatively trouble-free way for bloggers and
other website owners to earn money. In fact, these days, even social
media sites can become lucrative platforms for affiliate marketing
campaigns.
Because affiliate marketing doesn’t require affiliates to offer their
own products or services for purchase, but only to place promotions on
their sites for other merchants’ products, it frees affiliates from many
of the responsibilities and complications of traditional sales models.
Affiliate marketing programs typically work by having the merchant
handle all the logistics involved in selling products or services,
processing customer orders and payments, and shipping merchandise—all
while the affiliate sits back and collects a commission for each
agreed-upon action completed by the visitors the affiliate sends to the
merchant’s website via an affiliate link. As long as the affiliate has
done her homework and chosen a trustworthy affiliate program, she
needn’t worry about non-payment.
Affiliate networks administer programs for individual merchants,
handling all the work involved, while generally providing tracking and
reporting capabilities to their affiliates to help them keep tabs on
their revenues and determine which products or services are producing
the best returns. These tools can be helpful to an affiliate in
fine-tuning the line of products she decides to promote on her site and,
ideally, increasing revenues as a result.
However, all affiliate programs are not created equal. Which are the most popular programs available today?
1. LinkShare
Reportedly the largest affiliate network, with over 10 million
affiliate partnerships, LinkShare took the number-one spot in the 2012 Blue Book of Top 20 Affiliate Networks for platform strength, support quality, and international capabilities.
LinkShare offers over 2,500 affiliate programs and lets you choose
whether to have every aspect of your affiliate channel managed for you
or whether you would rather manage your own program using the company’s
various service and support options.
2. Commission Junction
Said to be the largest affiliate marketing network in North America
(though it operates globally) and claiming the number-two spot in the
2012 Blue Book of Top 20 Affiliate Networks for being “the best at
balancing the relationship between the merchants, the network, and the
affiliates,” California-based Commission Junction, owned by ValueClick,
Inc., offers affiliate, media, and tracking services and provides either
a self-management or company-managed option for your affiliate
relationships.
In addition to its regular pay-per-action affiliate program, the
company also offers a convenient PayPerCall program to help affiliates
“ensure they get paid commission for the leads they generate, thus
further monetizing existing ad placements and having the opportunity to
expand their promotional…online and offline campaigns.”
3. ShareASale
Claiming the number-three spot in the 2012 Blue Book of Top 20
Affiliate Networks for being the “overall best performance marketing
network in the world today,” Chicago-based ShareASale has over 2,500
merchant programs and features brands such as HootSuite and PS Print.
ShareASale has received excellent ratings, with the company’s reputation/security, ethics, customer service, and ease of commission payment receiving glowing reviews.
4. Amazon Associates
Placing fourth in the 2012 Blue Book of Top 20 Affiliate Networks,
for a reporting system that “far surpasses other big networks,” this is
one of the largest and most diverse affiliate programs available.
As most people know, Amazon.com offers such a wide array of products that there’s bound to be something
to fit your niche. In fact, they offer over a million products from
which you can choose to monetize your website or blog. Amazon Associates
is a pay-per-sale affiliate program.
Check out Darren’s ultimate guide to making money as an Amazon Affiliate to help you with this one.
5. Google Affiliate Network
According to the network’s Overview page, “Google Affiliate Network
helps advertisers increase online conversions on a performance basis and
enables publishers to monetize traffic with affiliate ads.”
Google Affiliate Network is a pay-per-action network that pays
commissions to its affiliates for driving conversions (sales or leads).
The network requires a Google AdSense account for posting ads to the
affiliate’s website or blog and facilitating affiliate payments.
6. ClixGalore
ClixGalore is an Australian PPA (pay-per-action) affiliate network
that also has offices in the US, UK, and Japan. The company offers
various types of programs, including PPM (pay-per-impression), PPL (pay
per lead), PPS (pay-per-sale), and PPC (pay-per-click). Many programs
pay in US dollars.
Some well-known brands that use ClixGalore for their affiliate
offerings are Bluehost, Time Life, Trend Micro, Citibank, and Fox Sports
Shop. While not as widely known as some of the other affiliate
networks, ClixGalore is a solid network that offers thousands of
potential merchant programs. The network also offers a two-tier network.
By referring other affiliates to the network, current affiliates can
receive a portion of their earnings.
7. PeerFly.com
PeerFly is a PPA network with its own proprietary software system.
The network made the 2012 Blue Book of Top 20 Affiliate Networks, which
stated regarding them, “They are courteous, helpful, and point you in
the right direction.”
The network also took the number-four spot in the 2012 Blue Book of Top 20 CPA Networks,
for its high popularity, great staff, and excellent platform. PeerFly
accepts publishers from all over the world and offers thousands of
merchant programs.
8. ClickBank
A well-known affiliate network, ClickBank features digital products,
such as e-books, software, and membership sites. The program reportedly
offers up to 75% commissions on its tens of thousands of products.
Commissions are paid weekly, and direct deposit is available to its
affiliates.
Over the years, this network has remained popular, though some have questioned a few of its practices. Despite this, the company enjoys an A- rating with the Better Business Bureau.
9. MaxBounty
MaxBounty came in sixth in the 2012 Blue Book of Top 20 CPA Networks,
though it didn’t make a showing in the Blue Book’s top 20 affiliate
networks. In business since 2004, the network was founded on the
philosophy of paying its affiliates more.
MaxBounty pays affiliate commissions weekly, and the company appears
to have a good reputation among its affiliates. In fact, the network is
popular among many top affiliate marketers and has received numerous positive reviews and writeups and critiques over the past several years.
10. Neverblue.com
Neverblue is a pay-per-action affiliate program that pays its
affiliates for lead, download, and sale generation, as well as for new
affiliate referrals. While Neverblue didn’t make the 2012 Blue Book of
Top 20 Affiliate Networks, it did take the number-one spot in the 2012
Blue Book of Top 20 CPA Networks.
Note: Neverblue’s parent company, Velo Holdings, Inc, filed for Chapter 11 Bankruptcy earlier this year and now plans to sell the network at auction to pay its debts.
Despite this, the affiliate program has stated the following: “This
filing will not impact Neverblue’s ability to meet client needs in any
way—we intend to continue to operate business as usual without
interruption. Neverblue’s business is fundamentally strong and we intend
to make all affiliate payments on schedule, in a timely and reliable
manner.”
Its management is just as confident that the sale will not affect
Neverblue’s ability to meet its affiliates’ needs in any way. While this
company tends to inspire high confidence among affiliates, you’ll have
to decide whether to jump in now or wait a while to see how things go
after the sale.
What’s your favorited network?
If you’ve been thinking of trying affiliate marketing to monetize
your blog, consider testing these ten programs to see whether they fit
your niche and audience. If you’ve used any of these programs, we’d love
to hear your thoughts on them in the comments.
0 Comments